We all know the usual process of building a home. Concrete slab, timber frame, etc. But what if some of the steps were cut out, and replaced entirely with concrete? That is how Dave Phelps started ICF Homes and you can learn all about it, as well as how he’s ingeniously marketed this unique style of building. Here’s what we cover in this week's episode of Professional Builders Secrets: 0:50 How Dave got into the building industry 2:31 Why build concrete homes 4:21 ICF Homes' messaging and market