Why do jeans have that leather patch on the back? When Levi Strauss made the first riveted jeans in the 1870s, they needed a label that could survive a workday, not just a wash. Paper tore, embroidery unraveled, but leather endured, and it told the world these jeans were built to last. That’s where the “Two Horse” logo came in, a literal tug-of-war proving their strength. Today, the patch is mostly decorative, often faux leather, cork, or fabric, but as a dry cleaner, I’ll admit it’s ironic when