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Story Driven Ads on Instagram: "In a world where we often tell women how to stay safe, this campaign by Breakthrough turns the camera around. Instead of suffering in silence, this mother chooses to share her reality with her son—not for sympathy, but for perspective. Why this works: The Power of Proximity: It’s easy for young men to ignore "harassment" as a broad social issue, but it’s impossible to ignore when it’s their own mother’s story. Subtle but Sharp: There are no loud arguments or drama