Basic Principles of Marketing

What Is Marketing? | Chapter 1 Explained + 5 Step Process Breakdown

📘 This video explains **Chapter 1 of Principles of Marketing by Kotler & Armstrong (16th Global Edition)**. Learn what marketing really is Understand the **5-Step Marketing Process** Perfect for university students in Business, Marketing & Communication Based on the official textbook used in top business schools --- 🎯 **The 5 Steps of the ...

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