😯 Spotify sorprende con "Spreadbeats", una nueva campaña B2B compuesta por un vídeo musical creado y distribuido totalmente en una hoja de cálculo. Con esta acción la plataforma busca demostrar el espíritu enérgico y vibrante que aporta a las campañas de medios, y destaca las posibilidades que ofrece Spotify para crear conexiones significativas entre las marcas y sus audiencias a través del audio 🎵 Con una banda sonora producida por el artista John Summit, la campaña lleva al espectador a trav
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😯 Spotify sorprende con "Spreadbeats", una nueva campaña B2B compuesta por un vídeo musical creado y distribuido totalmente en una hoja de cálculo. Con esta acción la
MarketingDirecto.com. . 😯 Spotify sorprende con "Spreadbeats", una nueva campaña B2B compuesta por un vídeo musical creado y distribuido totalmente en una hoja de cálculo. Con esta acción la plataforma busca demostrar el espíritu enérgico y vibrante que aporta a las campañas de medios, y destaca las posibilidades que ofrece Spotify ...
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What if your Excel spreadsheet could sing? 📊🎶 With Spreadbeats, FCB New York turned RFP spreadsheets for Spotify into a living, breathing music video full of ASCII animations, retro-tech vibes and hidden rhythm in every row and column. It wasn’t perfect, and that’s what made it magical. As Pieter Claeys (Creative Director at FCB New York) says, “You could feel the little mistakes, the glitches…you could feel the people behind it. We like not being perfect.” The result? Viral buzz, Microsoft’s
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