Steph Curry Signs Deal With Chinese Sportswear Giant
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YouTubeBloomberg Television
Steph Curry Signs Deal With Chinese Sportswear Giant
Basketball star Stephen Curry signed a 10-year endorsement deal with Chinese sportswear giant Li Ning. Its success depends on how Li Ning positions stores, products and marketing, says Bloomberg Intelligence's Catherine Lim. -------- More on Bloomberg Television and Markets Like this video? Subscribe and turn on notifications so you don't miss ...
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Stephen Curry on his partnership with Li-Ning: “𝐓𝐡𝐢𝐬 𝐢𝐬 𝐛𝐢𝐠𝐠𝐞𝐫 𝐭𝐡𝐚𝐧 𝐚 𝐬𝐡𝐨𝐞 𝐝𝐞𝐚𝐥. 𝐁𝐢𝐠𝐠𝐞𝐫 𝐭𝐡𝐚𝐧 𝐚 𝐬𝐢𝐠𝐧𝐚𝐭𝐮𝐫𝐞 𝐬𝐞𝐫𝐢𝐞𝐬. 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐭𝐡𝐞 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐨𝐟 𝐚 𝐥𝐢𝐟𝐞𝐭𝐢𝐦𝐞.𝐀 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐝𝐞𝐝𝐢𝐜𝐚𝐭𝐞𝐝 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬— 𝐰𝐢𝐭𝐡 𝐬𝐧𝐞𝐚𝐤𝐞𝐫𝐬 𝐭𝐡𝐚𝐭 𝐈 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐢𝐧 — 𝐭𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐞 𝐭𝐨 𝐝𝐞𝐥𝐢𝐯𝐞𝐫 𝐚𝐭 𝐭𝐡𝐞 𝐡𝐢𝐠𝐡𝐞𝐬𝐭 𝐥𝐞𝐯𝐞𝐥.𝐓𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨
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Stephen Curry on his partnership with Li-Ning: “𝐓𝐡𝐢𝐬 𝐢𝐬 𝐛𝐢𝐠𝐠𝐞𝐫 𝐭𝐡𝐚𝐧 𝐚 𝐬𝐡𝐨𝐞 𝐝𝐞𝐚𝐥. 𝐁𝐢𝐠𝐠𝐞𝐫 𝐭𝐡𝐚𝐧 𝐚 𝐬𝐢𝐠𝐧𝐚𝐭𝐮𝐫𝐞 𝐬𝐞𝐫𝐢𝐞𝐬. 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐭𝐡𝐞 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐨𝐟 𝐚 𝐥𝐢𝐟𝐞𝐭𝐢𝐦𝐞.𝐀 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐝𝐞𝐝𝐢𝐜𝐚𝐭𝐞𝐝 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬— 𝐰𝐢𝐭𝐡 𝐬𝐧𝐞𝐚𝐤𝐞𝐫𝐬 𝐭𝐡𝐚𝐭 𝐈 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐢𝐧 — 𝐭𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐞 𝐭𝐨 𝐝𝐞𝐥𝐢𝐯𝐞𝐫 𝐚𝐭 𝐭𝐡𝐞 𝐡𝐢𝐠𝐡𝐞𝐬𝐭 𝐥𝐞𝐯𝐞𝐥.𝐓𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨
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Stephen Curry on his partnership with Li-Ning: “𝐓𝐡𝐢𝐬 𝐢𝐬 𝐛𝐢𝐠𝐠𝐞𝐫 𝐭𝐡𝐚𝐧 𝐚 𝐬𝐡𝐨𝐞 𝐝𝐞𝐚𝐥. 𝐁𝐢𝐠𝐠𝐞𝐫 𝐭𝐡𝐚𝐧 𝐚 𝐬𝐢𝐠𝐧𝐚𝐭𝐮𝐫𝐞 𝐬𝐞𝐫𝐢𝐞𝐬. 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐭𝐡𝐞 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐨𝐟 𝐚 𝐥𝐢𝐟𝐞𝐭𝐢𝐦𝐞.𝐀 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐝𝐞𝐝𝐢𝐜𝐚𝐭𝐞𝐝 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬— 𝐰𝐢𝐭𝐡 𝐬𝐧𝐞𝐚𝐤𝐞𝐫𝐬 𝐭𝐡𝐚𝐭 𝐈 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐢𝐧 — 𝐭𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐞 𝐭𝐨 𝐝𝐞𝐥𝐢𝐯𝐞𝐫 𝐚𝐭 𝐭𝐡𝐞 𝐡𝐢𝐠𝐡𝐞𝐬𝐭 𝐥𝐞𝐯𝐞𝐥.𝐓𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨
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