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Who's your favorite mascot in Japan? We have a soft spot for Sanudon. ⭐ Yuru-chara are kawaii mascots used to promote things like regions, companies, and organizations. They make cameos across marketing materials and appear at events, with their designs often inspired by what they’re meant to promote. You know Kumamon? He’s a yuru-chara. ⭐ Some are more, um, interesting than others — we've highlighted a few that caught our eye at the World Character Summit in Hanyu. You'll see characters at many
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