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Provocative Heineken beer commercial goes viral
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🍻 He’s not always in beer commercials—but when he is, he’s unforgettable. After nearly a decade offscreen, the Most Interesting Man in the World is returning to Dos Equis, as the Heineken-owned beer brand looks to one of advertising’s most enduring characters to cut through a more crowded media landscape than the one he left in 2016. Actor Jonathan Goldsmith, now 87, is returning to the lead role, along with the campaign’s original voiceover, Will Lyman, in a campaign headed by Le Pub NYC. “The
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🍻 He’s not always in beer commercials—but when he is, he’s unforgettable. After nearly a decade offscreen, the Most Interesting Man in the World is returning to Dos Equis, as the Heineken-owned beer brand looks to one of advertising’s most enduring characters to cut through a more crowded media landscape than the one he left in 2016. Actor Jonathan Goldsmith, now 87, is returning to the lead role, along with the campaign’s original voiceover, Will Lyman, in a campaign headed by Le Pub NYC. “The
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