What will make a client pick you over the other freelancers they’re interviewing? Ask them. When you’re interviewing for the gig, ask pointed questions about their priorities, how they’re measuring success for this job, and what they’re looking for in a partnership. If you spend the first 70% of a sales call asking questions, they will have done all the selling work for you. They will have told you and themselves: - Why this project is important now - What this project will do for their goals -
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