Heineken launched a cheeky new campaign encouraging people to ditch their screens and socialize in real life. Tapping into irony, the brand roped in Joe Jonas and digital stars like Dude with Sign and Lil Cherry to show what happens when social media goes eerily quiet — because everyone’s out having fun offline. The campaign kicked off in NYC, where Jonas even debuted his new track in a bar, not online. With humor and a twist of irony, Heineken pushed the idea that real connections don’t need Wi
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Heineken launched a cheeky new campaign encouraging people to …
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@JoeJonas performing “Heart By Heart” at Heineken’s #SocialsOffSocials event in New York tonight. (4.24.25) 📸: @billboard #JoeJonas #Jonas #JonasBrothers | Follow @jonasdailynews_ for more. | Jonas Brothers Daily News
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