Berkley scientists know what a walleye wants. They've studied fish bait preferences for years, fine-tuning the optimal amount of roll and flash to create a bait with action that no fish can resist. Introducing the Hit Stick, Berkley's groundbreaking minnow bait that's scientifically proven in the lab and on the water to catch more fish. Learn more at https://www.berkley-fishing.com/berkley-hit-stick.html #BerkleyFishing #CatchMoreFish #HitStick #walleye #walleyefishing | Berkley Fishing

Whether you cast and retrieve or troll, the Berkley Hit Stick is guaranteed to swim the same every time thanks to optimized low-center gravity FlashDisc™ weights and a superior polycarbonate exterior. Heavier than traditional wooden baits, Hit Sticks are easier to cast and can be launched 60% further. Watch out walleye. We're coming for you. | Berkley Fishing

A closer look at the Deep Hit Stick underwater👀 The Deep Hit Stick’s aggressive, wider tail action is a must-have for some deep trolling action! Let us know if you’ve been putting it to work🔥 #berkleyfishing #yourfishourscience #fishing #walleyefishing #hitstick #trolling #summerfishing | Berkley Fishing