A message from the Chief of Army, Lieutenant General Rick Burr, AO, DSC, MVO: Technology, geopolitics and a pandemic are rapidly changing Australia’s strategic context. Australia has stepped up and is responding to this challenge. Defence is supporting this national response through an updated Defence Strategy and new Force Structure Plan, announced in July by the Prime Minister. Operating across environments and domains is normal for Army. We have been doing this for all of our history. Army’s
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How to create an emotive and powerful commercial without lots of needless talking and text. There are only eight words spoken at the very end of this classic Aussie ad for the Army Reserve, one of the Army's most successful advertising campaigns. Thanks to Renaldo Saffioti for the reminder of this great commercial. | Classic Australian TV ads
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