Ae Micro-Tutorial by @mamoworldcom: Scale a layer around any point without touching the Anchorpoint. The Transform Effect is your friend when adding Squash & Stretch to a layer (no plugins needed). #aftereffects #aescripts #mamoworld | aescripts

Animation Basic Principles - Squash and Stretch Explanation

💡 ART TIP: Squash and Stretch demo⁠ ⁠ 'Look at the difference between both bouncing balls.⁠ There's so much more life in the second ball. It has nice zip in the middle and a nice squash at the bottom. The squashing and stretching makes the ball feel quicker and have a little bit more pizzazz to it.⁠ But, you can't stay in a stretch or in a squash. The reason is that's not the way volume works. Always come back to the original form.' - Tom Bancroft⁠ ⁠ This is just one of many animation concepts