This Simple Dice Game Saved a Restaurant 😲🎲 Discover how Dishoom, one of London’s most loved Indian restaurants, used a simple dice game to turn empty weekdays into their busiest nights. With just a 1-in-6 chance (16.6%) to win a free meal, this clever marketing idea made customers show up early, bring friends, and spend more — all because of the thrill of “What if I get lucky?”. This is one of the smartest restaurant marketing strategies, viral business ideas, and behavioral marketing example