Dangerous Realtor Advice: “Stop Buying Leads” “Don’t buy real estate leads” might be some of the most dangerous advice agents keep repeating. If a buyer calls your sign, you do not reject them because you are against buying leads. You take the call, because buying attention has always been part of this business. The problem is not buying leads. The problem is buying them blindly. When agents are taught absolutes instead of business math, they lose the ability to evaluate what actually works. I l