Bizziology on Instagram: "This experiment proved that perception can outshine price. In 2018, Payless launched a fake luxury store called Palessi in a former Armani location. Same shoes, same price tags, just a new environment. Influencers walked in and paid up to $645 for $20 shoes. Praised the “quality” and “design.” Then found out it was all Payless. They got refunds. And a free lesson in branding. Because value isn’t always in the product. Sometimes it’s in the story around it. Would you hav