Mo Salah equals Lionel Messi and breaks plethora of records as ‘special’ season puts Liverpool on verge of title

The 2019 Pepsi “Last Can Standing” ad featuring Lionel Messi and Mohamed Salah was part of the “For the Love of It” campaign, aimed at strengthening Pepsi’s global association with football. With an estimated $5–7 million in production costs and $30–50 million in global media spend, Pepsi used the star power of two of football’s biggest icons to engage fans across Europe, the Middle East, Africa, and South Asia.//The SAVOIRE Gazette READ THE FULL STORY. LINK IN BIO. Disclaimer: All brand imagery