The Lemsip advert from the 1970s and 1980s showed a lemon with its top cut off, into which the ingredients of the drink were added one by one. The camera focused closely on the lemon as steam rose and the mixture fizzed, giving the impression of warmth and comfort. It became one of the most memorable cold remedy adverts of its time, even though it looked deceptively simple. The lemon used in the advert was not real in most shots. The production team made a wax replica so that it would hold its s
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