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He's back! Dos Equis has brought back The Most Interesting Man in the World, reigniting his spark to inspire a new generation to “Stay Thirsty” for experiences. Played by the original actor, Jonathan Goldsmith, the debonair older gentleman comes out of retirement to kick off Dos Equis’ new campaign, which will debut on TV on January 19 during the College Football National Playoff game in Miami. “This is the right time to bring him back,” Alison Payne, Heineken USA’s CMO, told ADWEEK. She pointed
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🍻 He’s not always in beer commercials—but when he is, he’s unforgettable. After nearly a decade offscreen, the Most Interesting Man in the World is returning to Dos Equis, as the Heineken-owned beer brand looks to one of advertising’s most enduring characters to cut through a more crowded media landscape than the one he left in 2016. Actor Jonathan Goldsmith, now 87, is returning to the lead role, along with the campaign’s original voiceover, Will Lyman, in a campaign headed by Le Pub NYC. “The
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