As the dream begins, we are in here. The House presents the new Gucci Love Parade advertising campaign envisioned by Alessandro Michele. “I thought about how my mother raised me as a devout worshipper of beauty. About the gift of dreaming, which I cannot go without. About the aura of cinema, which generates mythologies,” writes Alessandro Michele to explain this journey to the origins of his life story together with the origins of the mythology of Gucci. Portraying the modern myth of cinema thro

The Gucci Beloved campaign—a playful ode to the Hollywood late-night talk show—shines the spotlight on the House’s signature handbags and an all-star lineup of celebrities including James Corden, Awkwafina, Harry Styles, Serena Williams, Dakota Johnson, Diane Keaton and Sienna Miller. Discover more on.gucci.com/GucciBeloved. | Gucci