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For 20 years, GAP’s blue box logo was a part of people’s lives. It reminded them of family shopping, school clothes, and the brand’s classic American identity. In 2010, Gap attempted a sudden and radical logo change to modernize its image — but instead of a successful refresh, the move backfired and cost the company approximately $100 million. They replaced the familiar blue box with a plain Helvetica wordmark and a small floating square. No announcement, no explanation, no gradual transition. I
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Biggest Branding Disaster Ever? 😬 GAP Spent Millions but Backfiredin 6 Days 💀#marketingfail #brand
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Logo History #8 - Old Navy
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Gap on Instagram: "Gap Hoodie Day. Today. A celebration of 30 years of an icon. Loved by every generation. Across every culture. A logo that belongs to everyone. One hoodie. Worn by the world. #GapHoodie"
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