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Every coach I audit is targeting the same thing: demographics. Age ranges. Income levels. Job titles. Then they wonder why they're getting bargain hunters instead of premium clients. Here's what they don't teach you in Facebook ads courses: Premium clients aren't defined by demographics—they're defined by psychology. A 28-year-old entrepreneur with a growth mindset will invest $10K faster than a 52-year-old corporate executive with a scarcity mentality. Facebook's algorithm can find people based
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