Coors Light: “The Return of the Coors Light Chill Train” Video from Ad Age
adage.com
Coors Light: “The Return of the Coors Light Chill Train” Video from Ad Age
In its first-ever standalone Super Bowl commercial, Coors Light brought an old advertising vehicle back to life—and let it rip. The speeding silver “Chill Train,” shown for the first time in more than 12 years, blasts ice as it zooms across the country, carrying virtual passengers selected as part of a sweepstakes.
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