In 2003, the Chilean broadcaster Canal 13 partnered with the beer brand Cerveza Cristal to air the original Star Wars trilogy with commercials edited directly into the film scenes. This unique "Stop the Zapping" campaign featured moments like Obi-Wan Kenobi reaching into a chest to reveal a cold beer instead of a lightsaber, a creative move that won top advertising awards but was eventually banned after Lucasfilm filed a legal complaint. Credit: Canal 13, OMD Santiago, Lucasfilm | History In Pic
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