First thing, stop trying to sell ten different services. Confused people don’t buy. You only need one to get started. A premium full detail that includes a deep interior clean, exterior wash, and 6-month paint protection. Charge $300 to $500. No menus, no price lists, just one clear offer that people understand. Master that, then move into ceramic coatings. Next, document everything. Film every job. Post it online. Let people see the transformation. You’re not just cleaning cars, you’re building