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Understanding Affinity Bias: The Subtle Trap of Favoring the Familiar Affinity bias is a common unconscious bias where we gravitate toward people who share similarities with us—be it alma mater, hobbies, background, or even style of dress. This "like me" preference feels natural, but it clouds judgment, making it hard to maintain a neutral perspective in decisions. Conscious or not, it skews choices toward familiarity over merit, leading to skewed outcomes in hiring, promotions, networking, or p
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