Mobile app analytics guide - Business of Apps
Mobile app analytics is the pillar of mobile app marketing, mobile apps success on a market is hinges on how much quality data is being accumulated, processed and put in use to make educated decisions about taking certain marketing steps, adding or removing certain features in the app, and more.
Shopee Revenue and Usage Statistics (2024) - Business of Apps
Nov 4, 2024 · Ecommerce marketplace app Shopee started life out as a customer-to-customer marketplace, in the same vein as eBay, but over the past few years has remodelled itself as a b2c marketplace. That switch to a b2c hybrid model has netted Shopee a lot of customers, especially in the Southeast Asia region where it is the most popular ecommerce platform by some margin. It also offers services in East ...
Temu Revenue and Usage Statistics (2024) - Business of Apps
Nov 4, 2024 · Chinese discount ecommerce app Temu has taken the United States and United Kingdom by storm, as the newest Chinese-based challenger aiming to saturate the market with products at under half the price of similar items on Amazon and other ecommerce stores. Temu, which is owned by Chinese ecommerce giant Pinduoduo, launched in the US in 2022 and in select European countries in 2023, offering a ...
Cost Per Click (CPC) Rates (2024) - Business of Apps
Jun 21, 2024 · Today, the bulk of digital advertising is run on mobile devices. To plan and run their mobile advertising campaigns, advertisers need metrics to assess future expenses or to compare current campaigns’ performance against the industry benchmarks. Of course, costs are the staples of ad metrics. The most basic and fundamental costs that define mobile advertising are Cost Per Mile (CPM rates ...
DoorDash Revenue and Usage Statistics (2024) - Business of Apps
Nov 7, 2024 · DoorDash began life as a paloaltodelivery.com and at launch the four founders ran the entire operation, which included building the app, receiving orders and delivering them. It instilled a culture in the startup which is still ingrained today, as DoorDash employees spend one day a month as a ‘dasher’ delivering food. In the first year of operations, DoorDash expanded to 70 restaurants in ...
BeReal Revenue and Usage Statistics (2024) - Business of Apps
Oct 18, 2024 · BeReal is the newest social app to make its mark, coming at a time when many were disillusioned with Instagram and its focus on algorithmic content. In 2022, it broke out in the US and UK with millions switching to the app, but has struggled to retain those users long term. Built by ex-GoPro employee Alexis Barreyat and Kévin Perreau and launched in late 2019, the basic premise of the app is ...
App Rankings - Business of Apps
App rankings data of the top 50 most downloaded and highest grossing apps and games on the iOS and Google Play app stores.
Cash App Revenue and Usage Statistics (2024) - Business of Apps
Nov 8, 2024 · What if you could pay people via email? While it has become commonplace for social platforms to offer one-step payment services, in 2013, Square Cash was an innovative solution that did away with the intermediaries. Users only had to connect a debit card and then they could pay people through email, without the multiple steps and delays associated with online payments at the time. It launched ...
ChatGPT Revenue and Usage Statistics (2024) - Business of Apps
Nov 13, 2024 · ChatGPT has taken the world by storm, setting a record for the fastest user growth when it launched reaching 100 million users in two months. The implications of this tool are far-reaching, with universities around the world scrambling to find a way to detect ChatGPT use in submitted essays, and tech giants rerouting entire teams to focus on commercializing their own AI efforts. For those ...
TikTok Revenue and Usage Statistics (2024) - Business of Apps
Oct 10, 2024 · TikTok, known as Douyin in its home market, was launched in China in September 2016. It quickly started to gain traction in China and parent company ByteDance launched an international version the following year. Originally launched as a short-form video sharing platform, primarily for lipsyncing and dancing videos, TikTok has grown into a fully-fledged video service, with content available ...