Chief Marketer - Marketing Strategies, Insights & Resources
View Full Calendar. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping 1.1 million readers. We are a one-stop “power portal” for ...
Dunkin’ Donuts 6 Brand Building Principles: John Costello
Nov 5, 2015 · It is 65 years young, operating 19,000 restaurants in 60 countries. John Costello, president, global marketing and innovation, says that despite all the change—omni-channel, mobile, digital, social, technology—the fundamental principals of building a brand and driving sales hasn’t changed. He operates under six core principles.
P. Diddy Reaches for Ciroc Vodka - Chief Marketer
Oct 29, 2007 · By Chief Marketer Staff. Monday, October 29, 2007. Rapper Sean “P.Diddy” Combs has signed a partnership with spirit maker Diageo PLC to promote the company’s Ciroc Vodka in the U.S., in return for 50% of the profits from the brand. The performer announced the deal in London, where Diageo is based. The company said the arrangement could be ...
Wal-Mart Launches New Marketing Slogan - Chief Marketer
By. Friday, September 14, 2007. Wal-Mart is out with a new marketing tagline, which focuses on cost savings and includes new TV spots and an interactive Web site. The new slogan, “ Save Money. Live Better,” the first in nearly 20 years, replaces Wal-Mart’s “Always Low Prices” tagline. The campaign builds off an economic study by ...
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The Power of Brand Narrative: 5 Ways to Create It
Aug 17, 2018 · The possibilities for “surprise and delight” in the advertising world are limitless. 5. Make an empathetic connection. Great books, movies, and folk tales remain popular because people connect to them. Similarly, brand narratives are at their strongest when they’re able to make connections to customers’ lives.
About Chief Marketer
Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Esports Business, Cynopsis, Multichannel Merchant, PR News, Studio Daily, and more—an aggregate audience topping 1.1 million readers. Our content team scans the marketing universe ...
50 BEST-PROMOTED BRANDS - Chief Marketer
50 BEST-PROMOTED BRANDS. By Chief Marketer Staff. Sunday, October 1, 2000. PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves. Results are king. At the heart of every promotion marketing campaign is a need to increase sales, either immediately through purchase initiatives or long-term via brand ...
Brands on Fire: Rothy's - Chief Marketer
Launched in 2016 by entrepreneurs Roth Martin and Stephen Hawthornthwaite in response to the consumer need for sustainable products that are both comfortable and fashionable, Rothy’s offers an eco-friendly brand promise, a wide variety of colors and patterns (up to 400, now) and a consumer engagement strategy that’s helped build a cult-like ...
How Mars' Candy Brands Have Engaged Consumers on Social …
Friday, July 24, 2020. To keep consumers engaged during quarantine and the company’s candy brands top on mind, Mars has entertained consumers on social media with creative contests and fun activities to take part in within the confines of their own homes. Event Marketer spoke with Mars’ head of social media, Mike Italia, about how the ...