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Podcast: ‘Benefits of founder-led marketing on the bottom line of SME brands’. PUBG Mobile, Baskin Robbins team up for in-game campaign. Publicis Media ME gets ‘first access’ to Hypermedia’s HMX pDOOH. Campaign Middle East is the MENA's leading business media brand serving the marketing, advertising and media communities.
Why think 'out of the box' when we can 'imagine possibilities …
1 day ago · The marketing and advertising landscape is getting increasingly saturated. Consumers are attempting to wade through an endless stream of content on online and offline platforms, while brands are trying to find their voice within the noise by demanding out of the box creativity. Campaign Middle East conversed with Najib Sabbagh, Founder & CEO ...
Ethical marketing: meeting expectations of a conscious consumer …
2 days ago · Ethical marketing can only come from real-life ethical practices. Start supporting corporate social responsibility (CSR) initiatives and communicate such efforts to consumers through marketing. By doing so, brands will not only be able to build relationships with customers but also support socially conscious organisations to grow.
Homepage - Campaign Middle East
Dec 14, 2023. Digital Essays 2023: AI’s Darwin evolution... Dec 14, 2023. FEATURED. Perfetti Van Melle’s Mentos Gum as sponsor of Al-Awwal Park Stadium. Top 15 cinema ads of 2023. Strategies for effective digital marketing. Winners’ Circle: Gambit on winning the UAE Agency of The Year. Top 10 account wins in the region across 2023.
TRACCS, Accordience partner to offer integrated local, regional …
1 day ago · The TRACCS - Accordience alliance enables clients to reach and influence diverse audiences across multiple markets with cohesive, culturally resonant messaging, as well as a comprehensive suite of services including brand communications, corporate and public affairs, financial communications, and digital and social media strategies.
Industry snapshot: OOH advertising for the performance age
1 day ago · OOH advertising offers unique opportunities to engage audiences effectively by delivering insights into environmental and contextual conditions, optimising placements to ensure maximum impact. This approach enhances the visibility of ads to drive engagement and results. As the attention economy evolves, OOH must stand out by cutting through the ...
About - Campaign Middle East
Campaign Middle East is the authority for the marketing and communications industry in the region. It provides essential and market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries and more. Produced by leading Dubai publisher Motivate, Campaign Middle East builds on 50 years of brand legacy and expertise, while […]
Shaquille O’Neal, Flipperachi drop rap track in Yas Island campaign
2 days ago · Basketball icon Shaquille O’Neal and Bahrain’s very own rap sensation Flipperachi have joined forces to drop a rap track as part of its latest ‘ What Can’t We Do ‘ campaign. Turning Yas Island’s top spots into a stage for fun, thrills, and all things larger-than-life, the campaign hero film is shot across the island’s most iconic ...
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Ethical marketing: A ‘hook’ or a ‘good look’?
Nov 4, 2024 · Campaign Middle East speaks to several agency leaders who share open and honest opinions on the state of ethical marketing, sustainability initiatives, and ‘do-good’ CSR activities by brands and advertisers. We’ve entered an era of increasingly aware consumers. Customers know when they’re trading in their personal data for expectations ...