Isolate and examine subsets of your data. You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.

A segment is a subset of your Analytics data that can be used in Explorations for analysis. For example, a segment could be users from a particular country or city. Another segment could be users who …

Apr 28, 2023 · Affinity segments: Reach users based on what they're passionate about and their habits and interests. Custom segments: Custom segments help you reach your ideal audience by entering …

Segments and filters use data visualization to help you interpret a subset of data according to certain criteria. Filters enable you to show a restricted set of data. They apply to the current exp

Your data segments include collections of website visitors or app users gathered by snippets of code added to your site or app. When you create a segment (or data segment), you set rules for when …

Display You can provide audience segments, custom segments, customer data segments, keywords, and topics as signals for optimized targeting. When you leverage your first-party data, including …

[GA4] Segment overlap Visualize and explore how user segments interrelate. The segment overlap technique lets you compare up to 3 user segments to quickly see how those segments overlap and …

About affinity segments Affinity segments help you reach your audience based on what they're passionate about and their habits and interests. With affinity segments, you can raise awareness and …

Your Google Analytics advertising segments include users collected by Google Analytics, and sent to advertising products for use in ads personalization. These can be viewed, including their ads …

Audience segments based on specific app actions These segments are created directly in Google Ads based on the actions, or events, that users take in your app. To create these segments, you must …