Market segmentation - Wikipedia
In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or …
Understanding Market Segmentation: A Comprehensive Guide
Dec 21, 2025 · Market segmentation is a strategy in which businesses categorize potential customers into distinct groups based on shared characteristics such as demographics, …
What Is Market Segmentation? How It Works, Careers, and More
Dec 8, 2025 · Market segmentation is when a business splits potential customers into groups based on shared characteristics. These characteristics include location, age, income, credit …
Market Segmentation: Types, Examples, and Strategies
May 13, 2025 · Segmentation is the process of taking a broad market and breaking it into various groups (A.K.A. segments) according to specific characteristics, desires, or needs. Take a …
What Is Segmentation? Definition and How To Use It - Indeed
Dec 19, 2025 · What does segmentation mean? Segmentation is when you isolate potential target audiences to determine which ones will bring the highest return on your marketing efforts. …
Customer Segmentation: The Ultimate Guide – Forbes Advisor
Aug 19, 2025 · Our customer segmentation guide will teach you what it is, why you should implement a strategy and how to build a plan that will help campaigns soar.
Market Segmentation: Definition, Types, Benefits, & Best ...
Oct 14, 2020 · Understanding segmentation starts with learning about the various ways you can segment your market as well as different types of market segmentation. There are four primary …