As consumers ready their carts for the year’s biggest sales events, brands and agencies across Southeast Asia gear up for their final, crucial push of the year. Navigate the hyper-competitive peak ...

A new report by Gracenote, the content data business unit of Nielsen, highlights a significant opportunity for car manufacturers to provide consumers easy access to entertainment content across a ...

As part of this offering, Nielsen has also developed a new set of metrics that gauge the efficiency of achieving both reach and attention. By combining Adelaide’s AU with Nielsen’s established reach ...

New Nielsen Ad Intel data reveals Australia’s insurance brands boosted ad spend by 4.7% year-on-year to $463.7M, led by Youi, Allianz, and Budget Direct. Pet, motor, and home insurance categories saw ...

Despite the pinch of cost-of-living pressures, leisure time isn’t shrinking, it’s shifting. Travel remains a top aspiration, but Australians are more likely to pack the car for a coastal holiday (56%) ...

Nielsen's new Marketing ROI Blueprint unlocks confident decisions. Understand strategies to prove the full business impact of your marketing investments.

Sydney – September 30, 2025 – New research from Nielsen Consumer & Media View (CMV) shows that the Australian economy is a tale of two wallets. At one end, more than a quarter of households (26%) ...

Anticipation of the 2026 FIFA World Cup™ is growing the U.S. soccer fanbase. Get the insights to reach the right fans as a brand sponsor.

In the hustle and bustle of today’s marketplace, personalization is your secret weapon to make meaningful connections with your consumers. Doing so effectively requires understanding who you’re trying ...

Nielsen’s audience data, analytics and tools.

The voice of fellow consumers continues to be strongly heard when it comes to the most trusted forms of advertising. Ninety-two percent of consumers around the world say they trust earned media, such ...