Just months ago, the National Retail Federation (NRF) unveiled a study in which retailers reported a 93 percent increase in ...

The future of retail hinges on unified commerce — i.e., empowering customers with greater control over their shopping journey ...

When developing a conversational commerce strategy, brands should consider the channels their customers engage with most, as ...

Hundreds of CVS pharmacies are set to close in 2025, the national drug store chain confirmed last week, as part of an ongoing ...

Strategic investments in conversational AI satisfy evolving customer expectations while building capacity for tomorrow's ...

With today’s volatile trade landscape and unpredictable global supply chain disruptions, e-commerce retailers can’t risk ...

For brands ready to compete in this fragmented media world, embracing cross-platform measurement isn’t an option; it’s the ...

Peloton has launched an online marketplace for buying and selling used bikes, treadmills, and Peloton accessories in three US ...

Customers want brands to demonstrate their loyalty to them. In other words, loyalty must be bidirectional, a two-way street ...

Gamification is a potent yet underutilized strategy in the realm of digital marketing. By integrating game-like elements into ...

The North Face and Cartier have become the latest brands to report that hackers have stolen customer data, reports Yahoo Finance.

At its foundation, composability is an architectural approach that prioritizes flexibility, scalability and innovation when strategically applied to the right scenarios.