The long-time Olympic sponsor's list of athlete ambassadors included speed skater Erin Jackson and figure skater Ilia Malinin ...

Brand sponsors global pop-ups that share pan de muerto, a traditional sweet bread symbolizing love and remembrance.

Legacy media companies want smaller, more aggressive business units - and at the same time, more control. Can this work?

That's actually the title of a new, comprehensive communications planning study released by WPP Media, which reinforces half ...

Politics aside - or implied - that's how new research from "everything-in-between" agency Bailey Lauerman divvies America up ...

“Pure News, Straight from the Source” by Brandtech’s Gravity Road positions Reuters, which boasts a 175-year-old history, as ...

AI agents have become popular as they link consumers with brands, but some execs and developers are concerned that an open ...

As it approaches its decennial next March, the firm now has regional directors across the Americas, Europe, Middle East & ...

Anderson, introduces striking movie theater-like posters alongside other seasonal content to capture attention and remind the ...

As expected, tech scion David Ellison is taking a hands-on approach to managing and shaping the new company formed from the ...

This week, Doug Parks sits down with Matt Heizman to talk about the role of education in driving category awareness and how ...

Trust in news providers has fallen among people on both ends of the political spectrum, judging by a study from Pew Research. In general, 56% of U.S. consumers have at least some trust in the ...