"The Other Hand" campaign notes how "99% of people eat Cheetos with their dominant hand. Using your other hand? It's a ...

The CPG giant is cutting 15% of its non-manufacturing workforce amid ricocheting tariffs, consumer pullbacks and stalled ...

"It's always-on, predictive intelligence, active everywhere, refined in real-time by the results it drives, creating the ...

Los Angeles creative agency Saylor, which creates campaigns for entertainment brands, has launched Elevado, a creative studio ...

Mattel will combine its existing film and television units to produce and foster new entertainment efforts. Two theatrical ...

The creative, developed in-house and with Campbell Ewald, runs in New York State, Canada, the U.K. and Australia.

New York Attorney General Letitia James can proceed with a lawsuit alleging that TikTok harms young users' mental health, a ...

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The company, part of South Korean-based Daedong Corp., has been selling equipment in the U.S. since the 1980s.

EDO Ad EnGage's analysis of engagement metrics across all streaming/linear TV campaigns found Dr Pepper was nearly 2x more ...

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Milieu said Griffiths' experience in developing marketing accountability systems and blending tech with media insights will ...