The BlockRank ranking model, designed to improve content retrieval, hints at how Google's AI-based ranking may change.

Shula Sinclair shared why Snickers chose Jose as the face of the AI campaign and how they built trust within that partnership ...

Medtronic's Senior Paid Media Specialist writes "Marketing has reached a moment, the money or power moment. Should we be ...

The just-launched marketing campaign runs on TV, CTV, OLV, OOH and social: TikTok, Meta, Pinterest, YouTube Shorts, Snapchat.

Invitations to exclusive industry events and research by Sarah Mahoney , Staff Writer, 9 minutes ago ...

Alphabet crossed a milestone with Q3 revenue of $102.35 billion - its first quarterly revenue over $100 billion and a 16% annual increase.

In nod to past family-friendly spots, "Break Out The Fancy Juice" intros a new kid character, Charlie Cheersman.

A model context protocol (MCP) server that will interact with AI agents to generate ads will be tested next week by Rembrand, an AI content-creation platform founded by Omar Tawakol. The MCP is part ...

With "access to credible data," the pharma industry could have "the antidote" to non-fact-based info, says healthcare agency.

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One might suggest Comcast CEO Brian Roberts' donation could be part of the plan - especially now that Comcast is spinning off ...

Meta will update its Marketing API to allow advertisers to utilize more ad types while gaining more campaign visibility across Meta's platforms, including Facebook and Instagram.