Across retail, fashion and travel, brands are leaning into Pinterest and making the social site a bigger part of their ...

AB InBev owns brands like Stella Artois and Budweiser making it one of the biggest brewers in the world, but the company is ...

AB InBev owns brands like Stella Artois and Budweiser making it one of the biggest brewers in the world, but the company is increasingly looking to categories outside beer to “stretch” growth.

Despite announcing store closure and job losses last month, the coffee chain claims brand affinity, value perceptions and ...

Carlsberg is seeing “increasingly positive feedback” from its customers about the advantages of combining its beer with ...

Reviewing budgets throughout the year can help keep a brand agile, but it also raises the challenge of maintaining strategic ...

“Looking ahead, advertising investment is forecast to rise steadily into the Golden Quarter, and while overall growth is ...

Via a reimagined print magazine and food content studio, Waitrose wants to make food “attainable” and celebrate the full ...

Ahead of its planned split, Kraft Heinz is transforming its marketing approach to become more product-centric, according to CEO Carlos Abrams-Rivera.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The retailer’s international marketing spend rose 50% in the third quarter, the intention being to “carefully increase” ...

Adidas’s continued investment in brand across campaigns, partnerships and sports is helping to fuel strong financial results.