The first festive campaign under marketing boss Sharry Cramond, M&S explains the clothing and home creative reflects its ...

Across retail, fashion and travel, brands are leaning into Pinterest and making the social site a bigger part of their ...

Welcome to Marketing Week’s Christmas Blog, a place to find all the latest festive advertising news in one place.

Despite announcing store closure and job losses last month, the coffee chain claims brand affinity, value perceptions and ...

Carlsberg is seeing “increasingly positive feedback” from its customers about the advantages of combining its beer with ...

“Looking ahead, advertising investment is forecast to rise steadily into the Golden Quarter, and while overall growth is ...

AB InBev owns brands like Stella Artois and Budweiser making it one of the biggest brewers in the world, but the company is ...

Via a reimagined print magazine and food content studio, Waitrose wants to make food “attainable” and celebrate the full ...

Reviewing budgets throughout the year can help keep a brand agile, but it also raises the challenge of maintaining strategic ...

The third annual quiz is held in support of The Marketing Academy Foundation and homelessness charity Under One Sky.

AI could radically alter how brands are chosen by consumers, but P&G’s CFO is confident of the company’s ability to adapt to ...

Current regulation is “insufficient” to protect children and young people from online gambling advertising in the digital age ...