Marketing Strategy - Most agency-side marketing strategists say their discipline is at a crossroads and often considered ...

As AI algorithms distort inbox visibility and inflate email metrics, marketers are turning to SMS for transparency, ...

Advertising & Promotions - This infographic from LinkedIn explores how to create effective video campaigns on the ...

Discover 5 ways to boost event engagement and the AI-powered tools that allow event marketers to measure and act on buyer ...

Generative AI is transforming customer experience (CX) and support, but trust, accuracy, and empathy still depend on people.

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward ...

Discover how AI, agility, and data-driven creativity are transforming B2B advertising—from static impressions to ...

Measurement & Analytics - Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of ...

The central thesis of Return on Customer by Don Peppers and Martha Rogers is that companies must optimize the mix between current-period cash flows and long-term customer equity, which is a function ...

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