Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

Samuel L. Jackson narrates a striking black-and-white spot that celebrates the Superstar sneaker and features Missy Elliott, ...

In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of ...

Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

Dive Insight: Amid efforts to modernize its restaurants, Chili’s is also embracing nostalgia with a unique strategy for its newest permanent location. Known as the Scranton Branch, the Pennsylvania ...

An interactive platform seeks to combat social media disconnect and allows consumers to create and send personalized songs to ...

The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new ...