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Welcome to the D&AD Annual 2024, celebrating the best creative work of the year. D&AD will always be on the side of creative excellence in design and advertising. And we will always be there to ...

When COVID-19 shut down the 2020 season, Michelob ULTRA partnered with Microsoft and the NBA to reinvent the live viewing experience. Michelob ULTRA Courtside, powered by Microsoft’s new AI-driven ...

To announce Hyundai is going carbon neutral, a worldwide campaign was created to highlight the more considerable crash caused by climate change: the hurricanes, storms and typhoons that continue to ...

It took the Matilda Bay brewers 27 batches to create a beer that met their master brewer’s standards: the Original Ale. To promote this perfect brew, a range of near-perfect rejects were released as ...

For over five decades, IMAX has revolutionized the film industry. Despite their significant presence in the industry, many remain unaware of their extensive array of offerings. With IMAX’s unwavering ...

Design Director Miho Aishima almost didn’t become a designer. She was on track to become an accountant when she decided to take some time out and realised she wanted to go into design. Currently at ...

For kids with cystic fibrosis (CF), airway-clearance therapy is the worst part of their day. SICK BEATS is the World’s First Music Powered Airway Clearance Vest Prototype for CF, using the clinically ...

An alphabet isn’t just a tool for expression, but an operating system for survival. The Fulani people are the world’s largest nomadic group. Their language, Pulaar, had no alphabet. Without one, the ...

While most people rely on visuals to understand complex topics, the 285 million blind and visually impaired people worldwide are left out. Tactile books are scarce, expensive, and impractical. Audio ...

Creative briefs are necessary – they include key information about the project and identify the areas to focus on. On the other hand, they can also be a bit overwhelming when you’re trying to come up ...

The Toledo Museum of Art (TMA) had a clear request: transform its identity while honoring its legacy. We answered with an innovative rebrand, including strategy and a holistic design system, based on ...