Articles written by Tejinder Gill ...

Riding high on cricket fever, Uber India has launched a new campaign for its bike taxi offering, Uber Moto, with Australian cricketer Travis Head stepping into the spotlight—not as himself, but as the ...

Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation needs, according to a new VML report.

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

Global agency network to integrate creative, media, and client services under a unified Media++ strategy.

The sell-side advertising company, Magnite has expanded its partnership with Samsung Ads, the advertising division of Samsung ...

EXCLUSIVE: Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping ...

Articles written by Kruti Berawala ...

DoubleVerify alleges that the findings of Adalytics’ GIVT report are misleading and that the firm has a track record of ...

Infiltrating the matrimonial columns, Paisabazaar flips the script on romance—putting credit scores where horoscopes used to be.

Due to AI’s bias against regional languages, a huge percentage of targeting does not reach the true aspirational audiences in ...

Design tool? Think again. The latest Canva Create rollout pushes into campaign creation, content localisation, and AI-powered ...