This paper aims to examine the influence of information load and brand familiarity on consumer preferences, attention and cognitive processes in the context of smartphone product decision-making.

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

Migraine with aura (MwA) is a common neurological disorder often accompanied by visual and cognitive difficulties, including impaired attention and reading. Although previous studies have examined ...

iMotions' Communications Research Lab streamlines mixed-methods research, combining real-time facial expression and voice analysis with surveys to study audience responses across settings. See ...

From safer cars to rare disease breakthroughs, artificially generated datasets promise big wins, but new laws and ethical red ...

The recent ESOMAR Congress was illuminating on the number of topics – but particularly regarding how far the commercial research industry has already come in the adoption of Generative AI technology.

Discover how to use nostalgia in marketing to evoke emotion, strengthen brand loyalty, and boost conversions. Learn the ...

Discover how gamification really works. Learn how behavioral science, reinforcement learning, and cognitive psychology drive ...

Choice blindness refers to the phenomenon where individuals are unaware of the choices they did not make. This cognitive bias ...