Influencer marketing has grown significantly in recent years, and in turn, has created a multibillion-dollar industry that’s attracted countless individuals, with many hoping to cash in on what can ...

At first glance, “data-driven creativity” might sound simple: blend data with creativity, apply analytical methods, and voilà — innovative work emerges. But it’s far from straightforward. The reality ...

Ah, the 1970s—a golden age of Saturday morning cartoons, disco fever, and some of the wildest breakfast cereals ever to hit grocery store shelves. If you were a kid during this decade, you probably ...

The “cookiepocalypse” isn’t coming, it’s already here. And a few advertisers have already figured out how to turn it into a big win.. Over 150 million iPhone users and 37 million desktop users of ...

Performance marketing has evolved from a niche, down-funnel tactic to a universal imperative, driving decisions across all media channels and levels of business. In today’s fast-paced environment, ...

Maximizing the quality of your first-party signals through regular tagging audits can be effectively done in-house. It will not only drive improved performance campaign effectiveness but also guide ...

Trump’s victory has been seen as a blow to climate action. A President who has repeatedly referred to climate change as a ‘hoax’, doesn’t exactly instill faith that he’ll be championing carbon ...

Today, it seems like everything is running on Artificial Intelligence (AI). While AI technology is enabling marketers to analyze large datasets in real-time in order to optimize marketing performance ...

Three of my favorite brand mascots — the Pillsbury Doughboy, Kool-Aid Man, and the McNugget Buddies from McDonald’s — all have something in common with one another. Objectively speaking, they’re all ...

Predicting behavior is never an exact science, but to sports bettors’ delight, advancements in analytics are bringing us closer. Just as next-gen stats in sports uncover game-changing insights about ...

A revolutionary shift in mobile marketing is coming soon. With over a billion active users worldwide, Rich Communication Services (RCS) is an interactive communications channel that has taken the ...

When Eric Seufert coined the term “everything is an ad network” in 2021, it felt provocative. At that point, most of the ad networks in practice were retailers, and filled more with the likes of ...