News

AMC makes major theater change that will frustrate customers
In its first-quarter earnings report for 2025, AMC revealed that its total revenues fell by about 9% year-over-year, while ...
AMC theaters to play longer ads in lieu of more-expensive tickets
The advertisements before movies are expected to get longer at AMC Cinemas. But it’s to combat one thing. The cinema chain is joining major competitors in running even more commercials starting in ...
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National CineMedia selects Operative’s suite of AI-based cloud solutions
Operative, the advertising management solution for media companies, has announced that National CineMedia (NCM), a specialist in cinema advertising, has partner ...
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What AMC’s Plan to Run More Commercials Before Movies Means for You
As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...
Brace yourself for more ads before movies at AMC theaters, reports say
AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...
AMC Theatres to add more commercials before movie start times
Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...
Major movie theater chain announces it'll be adding more commercials before movies
Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...
AMC Theatres adding even more ads before movies play
Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...
You're about to get ads during the trailers at AMC
AMC Theaters will start showing advertising during the trailers and before the movie begins. Regal and Cinemark have had ...