At the same time, Kentucky is pouring $50 million into new scholarships and athlete benefits with no new revenue to offset it ...

Through the early part of the rev-share era, Mitch Barnhart has heard the “speculation” about Kentucky’s plans. The UK ...

The revenue sharing era in college sports is underway, and Mitch Barnhart commented on it concerning the Kentucky Wildcats.

How many games will the SEC play in 2026? That’s a question we do not know the answer do despite that season being just 12 ...

Generating revenue in the new college sports landscape is too important to allow Kentucky football to fall behind. Mark ...

UK is offering fans a subscription service that will provide special access to athletes, coaches and merchandise.

As for Stoops, who is entering his 13th season and the longest-tenured coach in the SEC, Barnhart is confident he can bounce ...

Mitch Barnhart says SEC athletic directors will meet in the coming weeks and could have a decision on the 8 vs. 9-game ...

The University of Kentucky Athletics has unveiled BBN United – an innovative loyalty and membership platform and the official ...

UK describes the venture as "an innovative loyalty and membership platform" that will provide fans with "access to insider content, unique fan experiences and exclusive merchandise." ...

It will only be a matter of time before the Southeastern Conference makes a final decision on moving to a possible nine-game ...

LEXINGTON — Kentucky athletics director Mitch Barnhart knows the Wildcats’ football program faces an uphill battle every year ...