The Rise of Nicholas the Noble – The Lumistella Company debuted the enchanting trailer for its first-ever middle-grade novel, written by co-CEO Chanda A. Bell. Hitting shelves on September 16, the ...

After introducing a generation of kids to classic literature in the late '90s, Wishbone the dog will finally receive a ...

Barbie: Horse Trails will let players choose between two characters--Barbie "Brooklyn" Roberts and Barbie "Malibu" ...

I’ve watched every episode of The Simpsons since 1989. And, do you know what that makes me (Well, besides a hardcore fan)? It ...

Anna and Elsa are bringing the magic of Arendelle to toy boxes. Frozen ’s princess sister duo is joining the American Girl ...

With federal funding cuts looming for UCLA medical research, Hyundai Help on Wheels donated $400,000 to fund cancer research at UCLA Mattel Children’s Hospital in Westwood.

Mattel has named Niki Kazakos as vice president of global corporate communications. The toymaker and rapidly expanding ...

Mac, Dee, Dennis, Charlie and Frank have all been reimagined as Fisher-Price "Little People" in a new 17-and-up toy set.

EXCLUSIVE: Sony Pictures Animation is in early development on a Spider-Punk animated feature from co-writers Daniel Kaluuya ...

At long last, the Masters of the Universe Origins Snake Lair Playset is back as Mattel finally debuts their long-awaited crowdfund ...

To launch its Barbie doll featuring T1D, Mattel chose the French karate champion, Alizée Agier, as ambassador. Agier won the ...

The Hot Wheels Elite 64 series is expanding with another station wagon, but this is a replica of a car much faster than the ...