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'Be more like Larian, less like Activision': Ex-Call of Duty producer takes his old employer to task for prioritizing FOMO over quality
For 10 years he was an executive producer at Infinity Ward, overseeing Call of Duty's meteoric rise in the years after the ...
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XDefiant Producer Wants Game Companies to Be “More Like Larian, Not Activision”
XDefiant producer and former Infinity Ward dev says Call of Duty's primary focus is making money out of its playerbase.
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XDefiant Boss: “Be more like Larian” Because Call of Duty Uses EOMM and FOMO Marketing
Mark Rubin is asking developers to be more like Larian Studios after accusing Activision of relying on FOMO marketing and ...
XDefiant boss laments Call of Duty's focus on making money over good game design
XDefiant's executive producer is lamenting how games like Call of Duty are designed to keep attention, as the Ubisoft shooter ...
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XDefiant boss slams Call of Duty for putting money first
When players first got their hands on XDefiant back in 2023, when the first beta went live, it was immediately labelled the “CoD killer” by many fans. It was seen as a real rival to Activision’s ...
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Ubisoft Pulls the Plug on XDefiant, Closes Ubisoft San Francisco, Osaka Production Studios
Ubisoft and XDefiant Lead Mark Rubin have confirmed that they'll be shutting down XDefiant and closing the studios behind its development. XDefiant, the once-hyped free-to-play alternative to Call ...
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Mark Rubin | Financial Post
Executive producer explains how Activision is preparing one of the most popular franchises in history for the Xbox One and PlayStation 4. This advertisement has not loaded yet, but your article ...