Apple seems to have lost its direction in the AI race. Despite early excitement surrounding Apple Intelligence, user feedback ...

Voice assistant flounders while rivals sprint into the future The Fruity Cargo Cult Apple’s 13-year-old digital dunce Siri is proving more useless than ever, infuriating users while other tech firms ...

Apple (AAPL, Financials) released its iOS 18.4 update on Monday, introducing expanded Apple Intelligence capabilities and ...

“AAPL stock price is getting closer to our bear case following the Siri delay sell-off and the risk reward looks attractive,” ...

Apple (NASDAQ:AAPL) has appointed Vanessa Trigub as its new vice president of stores and retail operations, according to a ...

The tech giant is promoting Vanessa Trigub to a new role as vice president of stores and retail operations globally, the ...

Apple is creating a new global head of stores role amid a series of changes to its leadership structure, Bloomberg's Mark ...

The leadership of Apple's retail network — which spans about 535 stores around the world — has remained fairly stable since O ...

While Trigub will have more responsibilities as VP of retail stores, Apple aims to simplify the retail organization with the new role. Currently, all retail operations are overseen by Deirdre O’Brien.

Apple CEO Tim Cook has visited China’s artificial intelligence hub of Hangzhou, the home of DeepSeek which was released ...