Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...

With 620 million viewers in 2024 compared to 449 million in 2023, the IPL 2024 witnessed a 38% surge in audience reach on ...

The landscape of cricket streaming in India is set for a major overhaul as JioHotstar, the newly launched streaming platform ...

Arup Bansal (JioStar) and Hemant Kewalya (Nielsen) spoke about redefining advertiser experience this IPL and more at afaqs!

IPL 2025 begins on March 22, but Indian cricket fans face disappointment as JioCinema and Hotstar’s merger leads to the end ...

Market research agency Nielsen has collaborated with JioHotstar, the digital platform of the Reliance-Disney joint venture ...

Get a free JioHotstar subscription for three months with Jio’s Rs 949 prepaid plan. Enjoy live sports, movies, and more with ...

JioStar partners with Nielsen to offer ad measurement tools for IPL 2025, enhancing transparency and campaign performance.

The bosses at JioHotstar, the new brand name for the combined JioCinema and Disney+ Hotstar service, talk challenges on day one of business.

JioStar launches JioHotstar, a unified streaming platform with 300,000 hours of content and 500 million users in India.

Jio is extending free JioHotstar access to users who previously enjoyed complimentary subscriptions to either JioCinema or ...